Areas of Expertise
Apparel Graphics
Branding
Illustration
CMF (Color, Material, Finish)
Product Storytelling
I’m a Senior Designer at Oakley with a background in sports apparel construction, graphics, CMF, and brand storytelling. My design approach is rooted in deep research, collaborative development, and an instinct for bridging technical performance with meaningful visual identity. I’ve helped shape globally recognized collections like Art of Oakley, applying illustration, moodboarding, and cultural research to develop standout graphics across apparel, eyewear, and gear.
Outside of the studio, I direct and race ultra marathons, which has shaped my leadership style—durable, systems-minded, and community-driven. As a young parent and long-distance athlete, I’ve learned how to move through complexity with focus, empathy, and resolve. I believe great design functions the same way: human, strong, and built to last.
Email
shelbyling@gmail.com
Instagram:
@shelbyling.jpg